For the start of 2014, Selfridges Birmingham becomes a portal into the creative mind, exploring the power of imagination to drive the process of innovation and inform the shape of our future.

Designed by Artist Beth Derbyshire and built by Urban Designer Matt Foster in collaboration with the Birmingham Institute of Art & Design and CFAR, the Imaginarium is a unique creative hub set in the heart of the store. Here imaginative workshops and inspiring talks by renowned designers, artists and academics are held in an intimate environment sealed away from the outside world. Following a unique programme devised by Beth Derbyshire and produced by Sophia Tarr, each event will inspire visitors to unlock their own imaginative powers.

To find more about the programme and book online, please click here. All events are free but are filled on a first come first served basis. To reserve your place please email: FOIBirmingham@selfridges.co.uk